Anatomy of a brand
Ach Brito, one of Portugal's most beloved cosmetics brands, celebrates its centennial in 2018. Founded in 1918 by brothers Achilles and Affonso de Brito, the company has managed to weather decades of change, maintaining its identity and innovating without losing its traditional values. According to Aquiles de Brito, a fourth-generation family member, the secret to Ach Brito's longevity lies in its ability to evolve with trends without losing sight of its Portuguese essence. To celebrate its centennial, the brand launched special editions that combine history and modernity, such as a limited edition of its iconic lavender cologne, reflecting its adaptation to the preferences of a younger audience.
Elle | See full article [ PDF ]
See other articles
Ach. Brito 1918 in a Meeting of Design and Emotion
In the editorial feature, the images create an intimate setting where the Ach. Brito 1918 products coexist with other brands and design objects, reinforcing the idea of Embracing Love. The car...
Com uma marca de sabonetes fundada em 1918, iniciou-se uma linhagem de empresários unidos pelo mesmo nome. O primeiro Achilles de Brito, escrito ainda à antiga, fundou a Ach. Brito ao fim de 15 ano...
In a market where novelty reigns supreme and change is constant, there are Portuguese brands that defy the logic of the ephemeral. Claus Porto, Ach. Brito, Barral, D'AVEIA, and Yntenzo not only re...