Anatomy of a brand

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01/10/2018

Anatomy of a brand

Ach Brito, one of Portugal's most beloved cosmetics brands, celebrates its centennial in 2018. Founded in 1918 by brothers Achilles and Affonso de Brito, the company has managed to weather decades of change, maintaining its identity and innovating without losing its traditional values. According to Aquiles de Brito, a fourth-generation family member, the secret to Ach Brito's longevity lies in its ability to evolve with trends without losing sight of its Portuguese essence. To celebrate its centennial, the brand launched special editions that combine history and modernity, such as a limited edition of its iconic lavender cologne, reflecting its adaptation to the preferences of a younger audience.

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