Ach Brito changes hands and launches Claus Porto's own stores
The Portuguese group Ach Brito, known for its historic soap and beauty product brands, entered a new phase by launching its own Claus Porto stores, one year after Menlo Capital and Hiloniq took over its capital. The strategy focuses on the brand's expansion and internationalization, strengthening its presence in demanding markets such as the North American and European markets. With over a century of history, Ach Brito now aims to modernize its image and connect directly with consumers, consolidating Claus Porto as a luxury reference in the artisanal cosmetics sector.
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